Salesforce Audience Studio - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Salesforce Audience Studio.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Salesforce Audience Studio key performance metrics.

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Websites using Salesforce Audience Studio



Description of Salesforce Audience Studio: Salesforce Audience Studio is a customer data marketplace that only other platform users can access.

Salesforce Audience Studio is used by 25.28% of websites in the Segmentation category.

Sports is the most popular main category among the websites using Salesforce Audience Studio.

Track and Field is the most popular subcategory among the websites that are using Salesforce Audience Studio.

The technologies that are most often used together with Salesforce Audience Studio are HSTS, Open Graph, Cloudflare, cdnjs, Amazon Web Services, Google Publisher Tag, Amazon S3, Facebook Pixel, core-js, LazySizes.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Salesforce Audience Studio may also be interested in using these other technologies: Knockout.js, comScore, DoubleClick for Publishers (DFP), Google Publisher Tag, Microsoft Ajax Content Delivery Network, Zepto, LazySizes, ExactMetrics, Amazon Advertising, OneTrust.



Top IAB Industry Verticals using Salesforce Audience Studio





Top 10 technologies that are most often used together with Salesforce Audience Studio



Technology% of use together with Salesforce Audience StudioWebsite
HSTS70.16https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Open Graph64.52https://ogp.me
Cloudflare50.81http://www.cloudflare.com
cdnjs50.4https://cdnjs.com
Amazon Web Services47.98https://aws.amazon.com/
Google Publisher Tag41.94https://developers.google.com/publisher-tag/guides/get-started
Amazon S337.1http://aws.amazon.com/s3/
Facebook Pixel36.69http://facebook.com
core-js36.29https://github.com/zloirock/core-js
LazySizes34.27https://github.com/aFarkas/lazysizes




Technologies that are most interesting for website using Salesforce Audience Studio, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Knockout.js0.36http://knockoutjs.com
comScore0.3http://comscore.com
DoubleClick for Publishers (DFP)0.3http://www.google.com/dfp
Google Publisher Tag0.29https://developers.google.com/publisher-tag/guides/get-started
Microsoft Ajax Content Delivery Network0.17https://docs.microsoft.com/en-us/aspnet/ajax/cdn/overview
Zepto0.17http://zeptojs.com
LazySizes0.17https://github.com/aFarkas/lazysizes
ExactMetrics0.17https://www.exactmetrics.com
Amazon Advertising0.16https://advertising.amazon.com
OneTrust0.16http://www.onetrust.com


Distribution of domains using Salesforce Audience Studio over IAB1 verticals











Introduction to Salesforce Audience Studio

Salesforce Audience Studio is a data management platform that allows marketers to collect, organize, and activate customer data from multiple sources to deliver personalized experiences across all marketing channels. It provides a unified view of the customer, enabling marketers to segment and target audiences based on their behaviors and interests. The platform also offers powerful analytics and insights to help marketers optimize their campaigns and drive better results. With Salesforce Audience Studio, marketers can create more relevant and engaging experiences that drive customer loyalty and revenue growth.

Practical Applications of Salesforce Audience Studio


1. Targeted Advertising: Salesforce Audience Studio can be used to create highly targeted advertising campaigns by collecting and analyzing customer data to develop a profile of customers' interests and behavior. This enables advertisers to create personalized ads that resonate with their target audience, improving engagement and conversion rates.

2. Customer Segmentation: By segmenting customers based on their behavior and interests, businesses can create more targeted marketing campaigns that speak to specific customer groups. Salesforce Audience Studio helps businesses to segment their customer base, allowing them to create custom campaigns that are relevant to each group.

3. Personalized Content: By analyzing customer data, Salesforce Audience Studio can help businesses identify what content resonates with each customer. This enables businesses to personalize their content, providing customers with a more personalized experience that improves engagement and loyalty.

4. Customer Journey Mapping: Salesforce Audience Studio can be used to map out the customer journey, identifying touchpoints and key interactions. This enables businesses to optimize the customer experience, improving engagement and loyalty, and ultimately driving sales.

5. Retargeting: Salesforce Audience Studio can be used to retarget customers who have already shown interest in a product or service. By using data to identify these customers, businesses can create targeted ads that encourage them to return and complete their purchase.

Benefits and Advantages of Salesforce Audience Studio

- Provides a comprehensive view of customer data through various channels
- Enables personalized and targeted messaging to specific audiences
- Improves campaign effectiveness and ROI through data-driven insights
- Helps in better understanding customer behavior and preferences
- Supports integration with multiple data sources for enhanced data accuracy
- Offers real-time reporting and analytics for faster decision-making
- Simplifies the process of managing and activating audience data
- Enhances collaboration and alignment between marketing and sales teams.



Distribution of domains using Salesforce Audience Studio over IAB2 verticals













Most popular websites using Salesforce Audience Studio



WebsiteIAB category 1IAB category 2OpenRank
cnn.comNews and PoliticsInternational News7.09
nba.comSportsBasketball5.72
indiewire.comMoviesWorld Movies5.54
bleacherreport.comSportsSports Radio5.52
indiana.eduEducationFinancial Assistance5.51
aetv.comTelevisionDrama TV5.24
talkingpointsmemo.comNews and PoliticsPolitics5.11
autosport.comTelevisionSports TV5.05
vh1.comTelevisionReality TV5.01
mbusa.comAutomotiveAuto Type5




Less popular websites using Salesforce Audience Studio



WebsiteIAB category 1IAB category 2OpenRank
pacificlife.netPersonal FinanceInsurance0
airforceinsider.comSportsRugby0
speedracergogogo.comHobbies & InterestsAnimation Movies0
monsterlearning.comPersonal FinanceFinancial Assistance0.93
billkiddsvolvocars.comAutomotiveAuto Type1.04


Distribution of domains using Salesforce Audience Studio over 1 million most popular domains
















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Distribution of domains using Salesforce Audience Studio over domain ages



The average age of websites using Salesforce Audience Studio is 14.9 years.

The average page rank (measure of backlink strength) of websites using Salesforce Audience Studio is 3.11.











5 technologies that are less often used together with Salesforce Audience Studio



Technology% of use together with Salesforce Audience StudioWebsite
Privy0.4032https://www.privy.com
Pagely0.4032https://pagely.com/
ChannelAdvisor0.4032https://www.channeladvisor.com
Envoy0.4032https://www.envoyproxy.io/
Zipkin0.4032https://zipkin.io/